We have combined over 40 years of brand-building experience and the insights from our most successful campaigns and poured our combined knowledge into seven key truths for successful brand-building: the Polariser® Principles.
The bottom line: great brands take a stand, show courage and possess an inner clarity that consumers can feel. They know what they stand for and, in doing so, provide direction. They are true to themselves. They are what others are not. And that is precisely what makes them relevant.
With the help of our Polariser® Principles, we create and develop brands with a strong stance and a magnetic appeal. From the ground up, just like we did for Red Bull. Or by taking things that already exist to the next level.
Meet the Kast.
The Kastner Frankfurt team is led by the quartet of Ulrike, Sebastian, David and Thomas. From a true Kastner veteran to a photo-tech nerd to a lawyer — we’ve got range.
Almost polarizing.
Sebastian Albert
The antithesis to the classic ad man. And that’s exactly why he’s perfect for us. The fact that he’s technically a fully qualified lawyer is something he skillfully masks in everyday life with his passion for brands and creative work
Thomas Grabner
A true Kastner original — though he’d never put it that way himself. But how else could you sum up more than 30 years of consistent brand building and strategic expertise?
Ulrike Schult
A search engine in human form and a true grammar beast. After nearly three years as Managing Director of our Los Angeles office, she’s been through every ad storm — powered, of course, by Energy Drinks.
David Schütte
Practically the Gyro Gearloose of graphic design. He can explain just about anything between potato prints and AI agents — because at some point, he’s tried it all himself.
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