The
Because middle-of-the-road
Polariser®
is where brands go to die
Agency
If you want to last as a brand, you need to stand for something
In a world of excess, it needs brands that show attitude—brands that say clearly who they are and what they stand for.
That belief has guided us for the past 40 years as we helped turn an idea into a global brand phenomenon—and along the way we created the Polariser®: a strategic tool that empowers brands to claim a lasting position and stage themselves in unexpected ways.
In short: we build and protect brands that matter.
